Automotive Care Laboratories and West Coast Customs partner to develop an expanding portfolio of car care products, fuel and oil additives and more.Automotive Care Laboratories (ACL) has reached an agreement with West Coast Customs to develop an expanding portfolio of car care products, fuel and oil additives and other multiple products in adjacent categories, as the exclusive marketer and distributor for the branded portfolios.
According to Atticus Firey, CEO of ACL, the strategic implementation with West Coast Customs for the car care and engine oil additives categories reflects the company’s continued commitment to strategic value-based expansion.
“We’re intensely focused on building out our global portfolio with well-known, respected brands, and our partnership with West Coast Customs is the epitome of such criteria. I’m honored to be working side-by-side with Ryan Friedlinghaus and his team, as we aggressively roll out their premium, highly successful brand in all relevant categories and countries.”
With global headquarters in New York City and international headquarters in Hong Kong, Automotive Care Laboratories has experienced “tremendous growth” recently through a combination of acquisitions, licensing agreements and product development. Firey has also recently announced the opening of the new west coast office in Orange County, CA.
West Coast Customs, founded in 1993 by Ryan Friedlinghaus, is the premiere vehicle customization shop, internationally known for its original designs, concepts, technology and craftsmanship. The company continues to produce their TV show, “Inside West Coast Customs” airing weekly on the Velocity Channel. Their FINE-TUNED line of automotive cleaning and performance products are sold by Wal-Mart and other top retailers in both national and international markets.